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Is Staging A Home Really Important?


Real estate agents will often ask their sellers to consider staging a home to make it more appealing to potential buyers. After all, staged homes tend to sell for higher prices and spend less time on the market. If the seller agrees, a stager will come in and similar to an interior decorator, make your home look more livable and inviting. One exception is the style of the decor won’t be catered to your personal tastes, but rather what will attract the largest number of buyers.

Oftentimes, the seller questions whether this process is necessary in order to sell the house. The short answer? Yes! Here’s why:


Buyers overlook issues.

A study done by the National Association of Exclusive Buyer Agents found that buyers are more likely to overlook issues in the house if it is staged, leading buyers to potentially overpay for a home. Bad news for the buyer, but great news for the seller! A staged home not only disguises minor imperfections like fading paint or worn down carpet, but it also makes rooms look bigger, and therefore more appealing to potential buyers touring your home.


Allows your home to stand out.

No matter what the state of the real estate market is, staging is important to entice buyers. When there is a lot of inventory on the market, buyers become more selective and will be more likely to buy a home that already looks beautifully put together. On the other hand, during times of little inventory, buyers are more likely to act quickly and jump on the first property that catches their eye, which will definitely be a staged home. Homes that are not staged tend to stick out too—but for all the wrong reasons. Buyers tend to be more critical and observant of imperfections on homes that have not been staged, so make yours stand out in the right way by hiring a stager.


Gives the potential buyers a vision.

Selling your home is about selling a lifestyle to the potential buyer, and staging a home allows these buyers to get a sneak peek of what’s to come if they choose to buy your home. Some buyers have a hard time visualizing what furniture will look like within a home they’re touring, or how their life would be once inside. With a staged home, buyers will be able to see there’s room for that pool table they’ve had in storage for so long, or that the spare bedroom would make a great nursery for an expanding family. Sometimes, buyers just need a little push in the right direction to realize a home is perfect for them after all.


For more information on staging a home, sign up to receive a free booklet with tips and tricks on sprucing up your home from the experts at Coast 2 Coast Realty!

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